What is Conversion?
- Conversion is any action or event people take in our website. We can detect these conversion in our websites by putting JS code, called conversion tracking code.
- Facebook conversion means we put an ads on facebook, and people take any action on our page via that facebook ads then that action is known as facebook conversion.
Facebook conversion tracking?
- “Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after your ads are served.”
- That means Facebook conversion tracking help to determine amount of event, that people take on your website (facebook conversion ), that also calculate cost of putting ads on facebook and profit earn by putting ads on facebook.
Working of Conversion Tracking .
- For facebook conversion tracking, we can create conversion tracking pixel to put in our websites.
- We can do this with conversion tracking pixel tool, we can create Javascript code snippet to put it on our website.
- “For example, if you want to track checkouts, you would put the conversion tracking pixel on the checkout confirmation page that people see after completing a checkout”
- whenever people load that page, code tell facebook that conversion event occured and Facebook matches that event against the people the ads was served or click
- that helps understand the return on investment for your ad spend.
Adding and using conversion pixel
- First create conversion pixel. with ads manager or power editor
- Then we add it to ur website. We have two option:
- Add it by self :To make add by self we palce the code in the head section <head></head> of our page where we want conversion to occur.
- Make add by other :Goto [Conversion Tracking Tab] of ads manager then is option to send pixel to other.